City centers, moreover humanity itself, seems to hear the voice calling them towards local production, now more than ever, to endure sustainably. We believe that at the heart of this movement is the honey bee. Keeping bees not only protects an endangered species, but calls into question the fundamental notions of production, transport and quality of food, by reconsidering their link. It is a broadening of our perspective on the environment and a humbling awakening to the sublimity of nature. We, Alvéole, see beekeeping as a necessarily important practice and are determined to transform Montreal’s urban space.
Arisen from a group of young beekeepers and entrepreneurs, the project seeks to demystify beekeeping by encouraging people to keep hives on their roof, their balcony or in their yard. By a forthcoming and pleasant approach, Alvéole seeks to share the fascinating intricacies of a honey bee hive with their customers, as well as to insure the hive stays healthy and productive.